V Magazine was launched in September 1999 as the younger sibling publication to the limited-edition quarterly Visionaire. If Visionaire is a couture book, V is ready-to-wear. V is large-format and visually-driven, international in scope and collaborative in spirit. V is a magazine about fashion with a capital F and all the things that go with it: art, music, film, architecture…you name it. Before V was put into print, we thought of it this way: Imagine a wall of forty-four televisions, each tuned to a different station. Today you would need a wall of 250 televisions, but it’s still a good way to think of the insane and unpredictable mix of people, places, and things that V celebrates in its pages. V is a place where uptown meets downtown, celebrities mingle with total unknowns, high art converses with underground culture. Chic, wacky, fun, fabulous…in a letter: V.

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